True partnership means we are in your slack channels, at your strategy sessions, and experts in your product. You can’t do that at scale, which is why we only work with four brands a year.
We’re deeply embedded.
We’re in your meetings - living in your world. That means if a race is coming up, or a moment hits, we’re already moving. Not waiting for a brief.
We share preproduction every month. You see deliverables before we shoot. But we stay flexible. We pivot with your every move, resulting in high output that bulds narratives, not just random posts. Every piece of content ladders up to the bigger story. Form isn’t a product, its a movement.
The Team Workflow
Dan and The Beach House
Dan Eisenhardt: Founder & CEO, Form Swim
Dan Benhamo:
William Parry
Mitchell Clements:
Pilot Strategy:
50-70 pieces of high quality, relentless, story-driven content across short-form, editorial, athlete-driven, and founder-led formats. Built to prove success and lead to scaling in 2026.
Brand Positioning
Founder Led Storytelling
Position Dan as the expert swimming obsessed entrepreneur. With Form Swim being the output of his deep passion for swimming combined with his engineering expertise.
2-3 weekly video essays/interviews uploaded on Dan’s Instagram, Tiktok, and Twitter.
Docs, athlete interactions, user experience socials, and events highlighting Form’s deep history in the AR space and its impact on sports, training, and the future of AR tech.
Product Momentum
Docs, athlete interactions, user experience socials, and events highlighting Form’s deep history in the AR space and its impact on sports, training, and the future of AR tech.
Media & PR
Docs, athlete interactions, user experience socials, and events highlighting Form’s deep history in the AR space and its impact on sports, training, and the future of AR tech.
Our main goals are to: increase founder/product awareness, establish Form’s brand positioning and authority in the AR space. promote the current product lineup, and increase reach and audience size.
With consistent action plus time, we can gaurantee growth. But it’s impossible to gaurantee virality or explosive growth on a specific timeline. What we do is to show up consistently, make strong content, and follow the signals. We track various KPI metrics and them as measurements to test and iterate on concepts. When we find the winning formulas, we double down and growth increases.
The following are three brief case studies from long-term engagements: Unagi, Cinnante Canine, and Adobe. We chose these because they reflect different stages, markets, and brand types.
From Joe’s subject-matter authority in the dog training space with Cinnante Canine to Unagi’s direct-to-consumer lifestyle product with fun, organic content—and finally, to Adobe, a global brand with complex layers and a high bar for execution. Each of these shows what happens when we go all in, stay consistent, and build real momentum over time.
UNAGI SCOOTERS
We handled all of Unagi’s creative needs for over four years. When it came to social, our approach was twofold: we leaned into the fun, aspirational feeling of riding an electric scooter, and we told FOMO-driven stories featuring the kinds of people Unagi riders look up to.
When we stepped in, the company had already seen success with digital ads, but they had no TikTok presence, and their Instagram was bloated with fake followers and paid likes. Our content strategy helped reset the brand’s presence and bring them back to center.
FIRST VIRAL HIT
Unagi saw steady traction early on, but the first real viral moment came about six months in—with a video where we tied 1,000 helium balloons to a scooter. At the time, weather balloon stunts were blowing up across social, and while this wasn’t a direct trend-jack, it was a timely reaction to the culture online.
It hit because it was fun, visual, and totally unexpected—but still grounded in the product. That mix of playfulness and relevance became a blueprint for future content.
THE RESULTS
Three years into making consistent content, Unagi had built a strong, organic engine. Videos regularly hit 5-20K+ views, with several breaking the million mark. Their total organic reach grew to over 10 million views across platforms, with a 30% lift in engagement.
At their peak, they had amassed 300K+ followers across social—real people, built through consistent output and culture-aware content that never lost sight of the brand.
LIFT IN ENGAGEMENT
30%
+20M
VIEWS
INCREASE IN FOLLOWERS
740%
CINNATE CANINE
After parting ways with his previous business, Joe Cinnante was starting from scratch—this time on his own. We began by simply sharing his deep knowledge of dog training, then quickly expanded into content that showed off his personality and expertise: impressive demonstrations of control with his working dogs, funny takes on life with pets, reactions to viral dog videos, and heartfelt rescue stories.
FIRST HIT
Joe’s first hit came fast. Just two weeks in, we released a simple talking-head video where he addressed a common fear among dog owners: “Will training change my dog’s personality?”
The clip was direct, honest, and hit a nerve. It hit 100k views almost immediately, proof that Joe’s voice and perspective had real weight, and that the audience was hungry for clarity from someone who actually knows what they’re talking about.
THE RESULTS
Today, we’re still supporting Joe with social, but also with the production of his full online training program, shot in long-form, high-production-value formats. In just two years, he’s grown from 2,000 to over 75,000 followers, with some of the most engaged audience members we’ve ever seen.
Unlike brand accounts that fluctuate between hits and misses, Joe’s videos consistently perform with view counts in the millions. That consistency is partly due to the content itself—but mostly because people trust Joe. It’s a personal brand, not a faceless company, and it shows.
14X
INCREASE IN ENGAGEMENT
+100M
VIEWS
2400%
INCREASE IN FOLLOWERS
With Adobe, we took a different approach. Instead of building a brand from the ground up, we worked within their existing ecosystem to create content that felt native to social platforms but elevated by design.
We focused on creator-led tutorials—featuring people with platforms of their own—and edited those videos to feel like UGC: relatable, casual, and real, while still sharp, timely, and brand-aligned. We made multiple versions of each concept to test performance and learn fast. In some cases, we stepped in ourselves, creating low-stakes, relatable content as actual video makers talking to other video makers.
ADOBE
THE RESULTS
The campaign revolutionized the perception of Adobe Express and Creative Cloud as leading tools for video editors and non-designer graphic design needs. Our total campaign amassed about 1 billion views across all online platforms.
1B
VIEWS
CLICK-THROUGH RATE INCREASE
430%
⤴
MARKET POSITION GROWTH
Partnership Options
Blurb about what this partnership will look like, money, equity, and how success and scale will influence
Talk to Dan: Dan@thebeachhouse.la