True partnership means we are in your Slack channels, at your strategy sessions, and experts in your product. You can’t do that at scale, which is why we only work with four brands a year.

TEAM REPORTING AND WORKFLOW

Dan (The Beach House) will work directly with Dan and Will as the project is led by PR and Social. Mitchell will help with creative guidance, keeping branding and tone consistent across all the work.

Dan Eisenhardt: Founder & CEO, Form Swim

William Parry: Director of Communications

Mitchell Clements: Director, Brand & Creative

Dan Benhamo: Executive Creative Director

Q4 PILOT KPI GOALS:

We’re starting our partnership with a lean Q4 pilot focused on real business impact. Our focuses are:

Build Dan’s profile as a leader in the AR and swimming space.

Solidify Form’s positioning in the AR sports space, with an emphasis on the company’s rich five-year history and Recon background.

Promote Form’s current product lineup.

Create intrigue for the future of Form and its evolution in other sports.

Through all of the above and more, firmly establish Form’s position in the AR market and stand out from other companies.

HOW WE WORK

We’re deeply embedded. We’re in your meetings—living in your world. That means if a race is coming up, or a moment hits, we’re already moving. Not waiting for a brief.

We share preproduction every month. You see deliverables before we shoot. But we stay flexible. We pivot with your every move, resulting in high output that builds narratives, not just random posts. Every piece of content ladders up to the bigger story. Form isn’t a product; it’s a movement.

THE PILOT STRATEGY

This strategy is a three-phased approach, consisting of:

50-70 short-form videos suitable for reels on Instagram, YouTube, X, TikTok, and LinkedIn
Image carousels for Instagram and LinkedIn
Media placements and PR features
Newsletter and blog pieces

Focusing on founder storytelling, brand positioning, organic product promotion, and Form’s future. This approach builds momentum, accomplishes the above Q4 goals, and lays groundwork to scale in Q1 2026.

PHASE 1: Founder/Brand Story

Creative storytelling that communicates Dan’s story, passion for swimming, Recon background, vision, and entrepreneurial/inventor spirit.

The efforts will:

Build Dan’s profile as a leader in the AR and swimming space.
Solidify Form’s positioning in the AR sports space, with an emphasis on the company’s rich five-year history and Recon background.

Deliverables: 20-25 reels, 5-10 blogs
Timeline: 3x/week across channels throughout mid-October and November.

PHASE 2: Product & Community Storytelling

Product-forward, athlete, and community-driven narratives. These can be product use cases with real swimmers, athlete experiences, and Form community event recaps.

These efforts:

Promote Form’s current product lineup.
Firmly establish Form’s position in the AR market and help it stand out from other companies.

Deliverables: 20-25 reels, 10 image carousels, 5 blogs
Timeline: 3x/week across channels throughout November and December.

Tech-forward breakdowns, behind-the-scenes product testing, and blogs highlighting potential future AR innovations.

This phase will:

Allude to and generate interest in Form’s future products and expansion into other sports.

PHASE 3: Form’s Tech and Future Vision

Deliverables: 10 reels, 5 blogs
Timeline: 2x/week across channels from the end of November to the end of Q4.

FORM’S POSITION IN THE MARKET

With the AR market currently exploding in popularity, Form is in an advantageous position to secure an extremely favorable market position.

While other tech giants are struggling to overcome previous bad PR, Form wins users’ hearts because of core beliefs rooted in Dan.

This approach will solidify Form as a brand poised to revolutionize human performance and lead the change in how humans interact with tech.

PAST SUCCESS

Here’s what our approach did for Unagi Scooters, the X Games, and Cinnate Canine:

UNAGI SCOOTERS

We handled all of Unagi’s creative needs for over four years. When it came to social, our approach was twofold: we leaned into the fun, aspirational feeling of riding an electric scooter, and we told FOMO-driven stories featuring the kinds of people Unagi riders look up to.

When we stepped in, the company had already seen success with digital ads, but they had no TikTok presence, and their Instagram was bloated with fake followers and paid likes. Our content strategy helped reset the brand’s presence and bring them back to center.

We grew their total organic reach to over 20 million views across platforms, with a 30% lift in engagement. And increased their following by 740%, to a total of 300k+ followers across socials at their peak.

SEE FULL CASE STUDY

X GAMES

Our partnership with X Games started with a low-budget pre-launch commercial to promote their big annual event. And on game day, our crew was live capturing all the action with candid social interviews, event sizzles, and photography.

We delivered over 65 pieces of original content. Our live coverage approach delivered content when audiences were most engaged, encouraging a total of 4.6M+ viewers to watch live. By editing and posting in real-time, we kept X Games trending throughout the event, gathering more than 5.2M views across socials.

SEE FULL CASE STUDY

CINNATE CANINE

After parting ways with his previous business, Joe Cinnante was starting from scratch—this time on his own. We began by simply sharing his deep knowledge of dog training, then quickly expanded into content that showed off his personality and expertise: impressive demonstrations of control with his working dogs, funny takes on life with pets, reactions to viral dog videos, and heartfelt rescue stories.

We’re still supporting Joe today. We’ve grown his account from 2,000 to over 70,000 followers, with the most engaged audience member we’ve ever seen. Joe’s videos consistently perform with view counts in the millions. Over time, we’ve garnered 100M+ views and increased his engagement by 14x.