WE BUILD CULT BRANDS
At the heart of what we do is the belief that great brands are about authentic storytelling and building real community. Not just once, but making it an ongoing narrative.
Is that by turning brands into living stories, we highlight the humanity behind them and build a cult-like following that forward-thinking companies need.
OUR PHILOSOPHY
WEBSITE AUDIT
Wins and shortcomings of the current website and suggestions for higher conversions
ALL WINNING
WEBSITES NEED:
Clear design
Intentional storytelling
Compelling visuals
Every element on the site should move the visitor closer to buying. If it doesn’t drive clarity, trust, or action, it doesn’t belong. Companies that succeed at this win big.
LACKS COMPELLING STORYTELLING
The website fails to tell a cohesive story that guides users from curiosity to trust to checkout.
There’s no clear articulation of the problem, solution, or reason to care. Visitors can’t answer:
What is the problem being solved?
What compelled the founders to make this?
Why should I buy now?
What am I even buying?
FEELS LIKE A PERSONAL WEBSITE
The overall tone, layout, and imagery emphasize the founder rather than the product.
The founder appears halfway down the homepage, breaking consumer logic. The founder story is important, but it needs to be on a seperate “About” page.
This issue makes the site lack the professional polish expected from a product-driven company.
POOR PRODUCT FRAMING
The product section is confusing and visually unconvincing.
The current before-and-after transformation photos are visually lacking, and they’re also buried in the wrong area. This is the most emotionally effective tool; it should be front and center.
The USP and value proposition are unclear, and product benefits are not distilled into simple, believable points.
Products should be supported on a single page that clearly details the benefits, which one you should buy, and why.
It’s currently confusing, and customers don’t buy when they’re confused.
COMPLICATED STRUCTURE AND DESIGN
Drop-downs under product sections disrupt the flow and flatten the hierarchy.
The quiz should be on the homepage as an engagement hook.
The icons, colors, and overall web template do not pair well with a beauty skincare theme.
Poor visual hierarchy makes it unclear what to focus on or trust.
Needs simplified, scannable content and improved model variety in imagery.
CONTENT IS THE
ROOT PROBLEM
The issue isn’t just design; it’s storytelling, writing, and imagery. The current copywriting doesn’t build belief or urgency. And the visuals don’t support the narrative or credibility.
Without quality content, any site rebuild will fail again. A stronger narrative, visuals, and user proof are mandatory for conversion.
If you don’t solve this issue, people will not buy your product.
WHY CONTENT MATTERS
Content takes visitors from curiosity to a sale. Every paragraph, headline, and photo should make it easier for someone to say “yes.”
Good storytelling creates clarity, trust, and desire. It helps customers see themselves in the problem, believe in the solution, and feel confident taking action.
Visuals are the strongest tool to convert customers. Strong imagery reduces doubt and lets customers picture ownership, which increases trust and drives conversion. It supports your claims, demonstrates function, visualizes transformations, and signals credibility.
Effective copywriting clearly communicates product benefits, the problem you're solving, what you're selling, and why.
No amount of design can make up for poor content; without it, your conversions and sales drop drastically.
REAL RESULTS
A few case studies that show how we’ve done this before.
We serviced Ocoa Beauty with welcome flows, homepage redesigns, Meta landing pages, and product pages.
Since Ocoa already had a wealth of effective content, our strategy was simple: improve the design layouts and copywriting to yield higher conversion.
Ocoa Beauty
THE RESULTS
In our first 6 weeks of working with Ocoa, we increased their revenue by 23%, which earned them an extra $12k. And saw a 22% increase in their conversion rate.
INCREASE IN REVENUE FROM NEW META LANDING PAGE
2.3X
2.5X
REV INCREASE FROM NEW WELCOME OFFER
10%
INCREASE SALES REV FROM NEW HOMEPAGE
Golf Anything is a DTC e-commerce retail brand operating in North America. We increased online sales by over 50% year over year through conversion rate optimization, high-ROAS ad campaigns, and upsell and win-back campaigns to increase average order value and lifetime value.
They sought help in growing their business through:
Platforms = Shopify, Klaviyo, Facebook, and Google.
Golf Anything
THE RESULTS
We redesigned their Shopify website, which improved the conversion rate from 0.89% to 1.45%, leading to a 63% increase in orders. Designed product bundling and upsell opportunities that increased total revenue and average order value by 10%
INCREASE IN NEW ORDERS
63%
30%
SALES INCREASE
ROAS
9.2
UNAGI SCOOTERS
We handled all of Unagi’s creative needs for over four years. We launched a successful rebrand and web redesign when they were changing strategies and launching their subscription service.
Our efforts included industrial videos, user docs, web design, product photography, copywriting and storytelling, blogs, email marketing, and social media content.
PHOTOGRAPHY
HIGH END PRODUCTIONS
SOCIAL CONTENT
THE RESULTS
Three years into making consistent content, Unagi had built a strong, organic engine. Videos regularly hit 5-20K+ views, with several breaking the million mark. Their total organic reach grew to over 10 million views across platforms, with a 30% lift in engagement.
At their peak, they had amassed 300K+ followers across social—real people, built through consistent output and culture-aware content that never lost sight of the brand.
This is a striking example of how good content is irreplaceable and the results you can attain when content tells a story that people can engage with and follow.
LIFT IN ENGAGEMENT
30%
+20M
VIEWS
INCREASE IN FOLLOWERS
740%
WE DO ALL THINGS CREATIVE
A look at how we can expand capabilities over time. Longer-form edits, campaign launches, or full-service brand production.
COMMERCIALS
FOUNDER AND BRAND FILMS
SOCIALS
PRODUCT AND LIFESTYLE PHOTOGRAPHY
BRAND CREATIVE
NEXT STEPS
IMMEDIATE ACTION:
Mock up new designs and flows
Create a fully functional preview website. Including all original high-converting copy and placeholder imagery.
Use proven flows and CTAs based on buyer psychology.
Design a single-page store that eliminates buyer confusion.
Create an About page with narrative milestones to tell the Mind the Skin story.
Add sections for clinically proven social proof.
2-3 shoot days
Highlighting hero evergreen content with a focus on website photography.
Diverse model cast for representation across eczema patients.
30+ photo deliverables to choose from site-wide.
1-2 product video deliverables.
TIMELINE
Begin website adjustments—Nov. 15
Begin pre-production for content—Nov. 17
First review of website mock-ups - Nov. 29
Photo/video shoot days—Dec. 2 - 5
Second review of website mock-ups—Dec. 8
Deliver new content—Dec. 12
Third review of website mock-ups—Dec. 18
Deliver finished website—early Jan.
Launch Website - Jan. 5
LETS GO!
We can begin the sprint when the team is ready.
Confirm the meeting or email dan@thebeachhouse.la to begin.
Talk to Dan: Dan@thebeachhouse.la