ROOF RESOURCES
WE BUILD CULT BRANDS
At the heart of what we do is the belief that great brands are about authentic storytelling and building real community. Not just once, but making it an ongoing narrative.
Is that by turning brands into living stories, we highlight the humanity behind them and build a cult-like following that forward-thinking companies need.
OUR PHILOSOPHY
WHO YOU’LL BE SEEING 🏝️
Our motto is simple: Hire genuinely happy people who are passionate about delivering their best, and they’ll make it look effortless. Our multi-talented team of creatives, producers, and editors offer the power to transform production challenges into certified freshness in all aspects of production.
Dan Benhamo
Director, Editor-In-Chief
Roni Panousian
Sr. Art Director,
Photographer, Editor
Fran Ervin
Executive Producer
Office Dogs
HR Consultation
BECOMING AN INDUSTRY LEADER BY SHARING KNOWLEDGE
Becoming an authority in the industry is essential. Trust drives decision-making. By consistently sharing valuable knowledge, insights, and guidance, you position yourself as a reliable expert rather than just another seller. This authority reduces uncertainty for potential customers, shortens the buying process, and builds long-term credibility. When people learn from you and see your expertise in action, they are far more likely to return, recommend your business, and ultimately choose your solution with confidence.
WEBSITE GOALS:
This website will be a learning-first sales experience. The website will:
Educate
Feel effortless
Engage emotionally
Act as a resource hub
Convert
The website’s goal is to be a clear, reliable resource that connects the right partners with the right products and information. It supports informed decision-making across Division 7 by delivering clarity, technical insight, and easy access to systems, services, and expertise—reinforcing Roof Resources’ role as a proactive partner focused on long-term performance and better building outcomes.
WINNING
WEBSITES NEED:
Intentional design
Clear communication
Compelling/Informative visuals
Every element on the site should move the visitor closer to buying. If it doesn’t drive clarity, trust, or action, it doesn’t belong. Companies that succeed at this win big.
WEBSITE STRATEGY
Two different solutions at different budgets to meet Roof Resources’ needs.
OPTION 1: FUNCTIONAL WEBSITE BUILD
This package delivers a functional, modern website designed by our in-house team using Roof Resources’ existing brand assets and materials. The focus is on clarity, usability, and performance—creating a streamlined digital resource that clearly communicates services, expertise, and product representation.
This package includes:
Custom website design using existing brand guidelines and assets
Strategic page structure and navigation focused on clarity and ease of use
Core page development (e.g., Home, About, Services, Product Representation, Resources, Contact)
Content organization and copywriting refinement using provided materials
Responsive design optimized for desktop, tablet, and mobile
CMS implementation for easy internal updates
Contact forms and clear calls-to-action
Quality assurance testing and launch support
This option establishes a strong digital foundation—providing a reliable, professional web presence that supports education, reduces friction, and reinforces Roof Resources’ role as a trusted Division 7 partner.
Deliverables: Full website development
Timeline: 4 to 6 weeks
Investment: $20,000 - $25,000
OPTION 2: WEBSITE BUILD + CREATIVE — AUTHORITY BUILD
This package expands beyond a functional website to create a comprehensive, education-driven digital platform. In addition to a custom website build, we develop a structured video series library and supporting visual assets designed to position Roof Resources as a leading authority in Division 7.
Includes everything in Option 1, plus:
Video content library creation: professionally produced videos for Lunch & Learn sessions, product/system walkthroughs, FAQs, and field insights
Content strategy and planning: identifying key topics, structuring educational paths, and aligning content to target audiences
Supporting visual assets: infographics, diagrams, system schematics, and imagery to enhance understanding and engagement
Enhanced interactivity: embedded videos, downloadable resources, and guided content paths
Content organization and indexing: searchable, easy-to-navigate library that supports project decisions and learning
Optional ongoing content support: assistance with future video uploads, asset creation, or content updates
This package transforms the website from a standard resource into a dynamic authority platform—helping Roof Resources educate its audience, demonstrate expertise, and create a long-term digital asset that builds credibility and drives engagement.
Deliverables: 8 to 12 educational films, full website build
Timeline: 6 to 8 weeks
Investment: $50,000 - $55,000
Ongoing Content Retainer: $20,000 - $30,000 per quarter
INFORMATIONAL CONTENT
Educational video and content are powerful tools for reducing complexity and building trust. When technical information is presented through clear storytelling, strong visuals, and purposeful graphics, learning becomes faster, more engaging, and far more memorable. Well-crafted educational content guides decision-making, removes friction, and keeps audiences engaged by making even complex systems feel accessible and compelling.
We have deep experience producing high-impact content for organizations such as Adobe, the Federal Reserve Bank, Unagi Scooters, and CRH. Across industries, we’ve helped translate complex ideas into clear, visually driven stories using thoughtful graphics, narrative structure, and engaging design.
REAL RESULTS
A few case studies that show how we’ve done this before.
We serviced Ocoa Beauty with welcome flows, homepage redesigns, Meta landing pages, and product pages.
Since Ocoa already had a wealth of effective content, our strategy was simple: improve the design layouts and copywriting to yield higher conversion.
Ocoa Beauty
THE RESULTS
In our first 6 weeks of working with Ocoa, we increased their revenue by 23%, which earned them an extra $12k. And saw a 22% increase in their conversion rate.
INCREASE IN REVENUE FROM NEW META LANDING PAGE
2.3X
2.5X
REV INCREASE FROM NEW WELCOME OFFER
10%
INCREASE SALES REV FROM NEW HOMEPAGE
Golf Anything is a DTC e-commerce retail brand operating in North America. We increased online sales by over 50% year over year through conversion rate optimization, high-ROAS ad campaigns, and upsell and win-back campaigns to increase average order value and lifetime value.
They sought help in growing their business through:
Platforms = Shopify, Klaviyo, Facebook, and Google.
Golf Anything
THE RESULTS
We redesigned their Shopify website, which improved the conversion rate from 0.89% to 1.45%, leading to a 63% increase in orders. Designed product bundling and upsell opportunities that increased total revenue and average order value by 10%
INCREASE IN NEW ORDERS
63%
30%
SALES INCREASE
ROAS
9.2
UNAGI SCOOTERS
We handled all of Unagi’s creative needs for over four years. We launched a successful rebrand and web redesign when they were changing strategies and launching their subscription service.
Our efforts included industrial videos, user docs, web design, product photography, copywriting and storytelling, blogs, email marketing, and social media content.
PHOTOGRAPHY
HIGH END PRODUCTIONS
SOCIAL CONTENT
THE RESULTS
Three years into making consistent content, Unagi had built a strong, organic engine. Videos regularly hit 5-20K+ views, with several breaking the million mark. Their total organic reach grew to over 10 million views across platforms, with a 30% lift in engagement.
At their peak, they had amassed 300K+ followers across social—real people, built through consistent output and culture-aware content that never lost sight of the brand.
This is a striking example of how good content is irreplaceable and the results you can attain when content tells a story that people can engage with and follow.
LIFT IN ENGAGEMENT
30%
+20M
VIEWS
INCREASE IN FOLLOWERS
740%
WE DO ALL THINGS CREATIVE
A look at how we can expand capabilities over time. Longer-form edits, campaign launches, or full-service brand production.
COMMERCIALS
FOUNDER AND BRAND FILMS
SOCIALS
PRODUCT AND LIFESTYLE PHOTOGRAPHY
BRAND CREATIVE
IMMEDIATE ACTION
NEXT
STEPS
Decide on Solution Option
Review the outlined packages and determine which option best aligns with Roof Resources’ goals, budget, and desired impact. This will set the scope for design, content, and production.Align on Timelines
Confirm an agreed-upon timeline for the chosen option, including project kickoff, key milestones, and launch dates.Confirm Assets and Access
Prepare existing brand materials, content, and any system access required to begin design and development.Project Kickoff
Once the option and timeline are confirmed, schedule a kickoff meeting to review goals, finalize deliverables, and begin work.
LETS GO!
We can begin the sprint when the team is ready.
Confirm the meeting or email dan@thebeachhouse.la to begin.
Talk to Dan: Dan@thebeachhouse.la