PROMISE
The math is simple: consistent action plus time equals results. Most of the following has come through paid ads so far, and this is a new chapter. In many ways that’s a good thing. It means we’re starting from a clean slate.
We don't believe in promising virality or explosive growth on a timeline. Anyone who does is probably trying to sell you something they can't deliver.
What we do promise is to show up consistently, make strong content (3-5 posts per week per brand), and follow the signals. That’s how this works, and it works well when you commit to the process.
GROWTH
The following are four brief case studies from long-term engagements: Unagi, Cinnante Canine, and Adobe. We chose these because they reflect different stages, markets, and brand types—each with parallels to Thesis, Stasis, and Dan's personal brand.
From Joe’s subject-matter authority in the dog training space with Cinnante Canine to Unagi’s direct-to-consumer lifestyle product with fun, organic content—and finally, to Adobe, a global brand with complex layers and a high bar for execution. Each of these shows what happens when we go all in, stay consistent, and build real momentum over time.
UNAGI SCOOTERS
We handled all of Unagi’s creative needs for over four years. When it came to social, our approach was twofold: we leaned into the fun, aspirational feeling of riding an electric scooter, and we told FOMO-driven stories featuring the kinds of people Unagi riders look up to.
When we stepped in, the company had already seen success with digital ads, but they had no TikTok presence, and their Instagram was bloated with fake followers and paid likes. Our content strategy helped reset the brand’s presence and bring them back to center.
FIRST VIRAL HIT
Unagi saw steady traction early on, but the first real viral moment came about six months in—with a video where we tied 1,000 helium balloons to a scooter. At the time, weather balloon stunts were blowing up across social, and while this wasn’t a direct trend-jack, it was a timely reaction to the culture online.
It hit because it was fun, visual, and totally unexpected—but still grounded in the product. That mix of playfulness and relevance became a blueprint for future content.
THE RESULTS
Three years into making consistent content, Unagi had built a strong, organic engine. Videos regularly hit 5-20K+ views, with several breaking the million mark. Their total organic reach grew to over 10 million views across platforms, with a 30% lift in engagement.
At their peak, they had amassed 300K+ followers across social—real people, built through consistent output and culture-aware content that never lost sight of the brand.
LIFT IN ENGAGEMENT
30%
+20M
VIEWS
INCREASE IN FOLLOWERS
740%
CINNATE CANINE
After parting ways with his previous business, Joe Cinnante was starting from scratch—this time on his own. We began by simply sharing his deep knowledge of dog training, then quickly expanded into content that showed off his personality and expertise: impressive demonstrations of control with his working dogs, funny takes on life with pets, reactions to viral dog videos, and heartfelt rescue stories.
FIRST HIT
Joe’s first hit came fast. Just two weeks in, we released a simple talking-head video where he addressed a common fear among dog owners: “Will training change my dog’s personality?”
The clip was direct, honest, and hit a nerve. It hit 100k views almost immediately, proof that Joe’s voice and perspective had real weight, and that the audience was hungry for clarity from someone who actually knows what they’re talking about.
THE RESULTS
Today, we’re still supporting Joe with social, but also with the production of his full online training program, shot in long-form, high-production-value formats. In just two years, he’s grown from 2,000 to over 50,000 followers, with some of the most engaged audience members we’ve ever seen.
Unlike brand accounts that fluctuate between hits and misses, Joe’s videos consistently perform with view counts in the millions. That consistency is partly due to the content itself—but mostly because people trust Joe. It’s a personal brand, not a faceless company, and it shows.
14X
INCREASE IN ENGAGEMENT
+100M
VIEWS
2400%
INCREASE IN FOLLOWERS
With Adobe, we took a different approach. Instead of building a brand from the ground up, we worked within their existing ecosystem to create content that felt native to social platforms but elevated by design.
We focused on creator-led tutorials—featuring people with platforms of their own—and edited those videos to feel like UGC: relatable, casual, and real, while still sharp, timely, and brand-aligned. We made multiple versions of each concept to test performance and learn fast. In some cases, we stepped in ourselves, creating low-stakes, relatable content as actual video makers talking to other video makers.
ADOBE
THE RESULTS
The campaign revolutionized the perception of Adobe Express and Creative Cloud as leading tools for video editors and non-designer graphic design needs. Our total campaign amassed about 1 billion views across all online platforms.
1B
VIEWS
CLICK-THROUGH RATE INCREASE
430%
⤴
MARKET POSITION GROWTH
WHY THESE
We picked these three on purpose. Unagi is a DTC/Subscription brand that built a real relationship with its audience through content that was fun, inclusive, and never took itself too seriously. That’s the same spirit we see in Thesis and Stasis. Cinnante Canine is a personal brand that grew through consistency, trust, and a clear voice—exactly what we want to build for Dan. And Adobe shows what it looks like when content works at scale and how we bring other creators and influencers into a brand that needs professional curating.
We chose these because they relate. We’ve done this for big brands like Land Rover and for small businesses that no one’s heard of yet.
Below, we’ve included a handful of extra videos. If you want to see more, just ask. We’ve got tons.
Talk to Dan: Dan@thebeachhouse.la