THE TEAM

Our team is here to turn Swish Robotics’ breakthrough into a living story the world follows.

Fran Ervin: Executive Producer

Roni Panousian: Sr. Art Director

Shadi Elaridi: Founder, Swish Robotics

Dan Benhamo: Founder, Executive Creative Director

Office Dogs: HR Consultation

WE BUILD CULT BRANDS

At the heart of what we do is the belief that great brands are about authentic storytelling and building real community. Not just once, but making It an ongoing narrative.

Is that by turning brands into living stories, we highlight the humanity behind them and build a cult-like following that forward thinking companies need.

OUR PHILOSOPHY

True partnership means we are in your slack channels, at your strategy sessions, and experts in your product. You can’t do that at scale, which is why we only work with four brands a year.

Clients we’ve served past and present 🌊

5000+ PIECES OF CONTENT

MADE FOR OVER 100 COMPANIES

MINI-CASE STUDIES

A few case studies that show how we’ve done this before. Lean, fast, and effective

MATFER BOURGEAT

We’ve had a long partnership with Matfer Bourgeat, a premium French cookware company that outfits the highest end kitchens and homes.

Our work with them has included high quality product commercials, all purpose photography, restaurant documentaries, as well as product use tutorials.

UNAGI SCOOTERS

We handled all of Unagi’s creative needs for over four years. Our approach was twofold: we leaned into the fun, aspirational feeling of riding an electric scooter, and we told FOMO-driven stories featuring the kinds of people Unagi riders look up to.

When we stepped in, the company had already seen success with digital ads, but they had no TikTok presence, and their Instagram was bloated with fake followers and paid likes. Our content strategy helped reset the brand’s presence and bring them back to center.

PHOTOGRAPHY

WE DO ALL THINGS CREATIVE

A look at how we can expand capabilities over time. Longer-form edits, campaign launches, or full-service brand production

PRODUCT LAUNCHES

DOCUMENTARIES

HIGH END COMMERCIALS

EVENT COVERAGE

IMMEDIATE ACTION

THE PILOT STRATEGY

This strategy is a three-phased approach, consisting of:

  • 30 short-form videos suitable for reels on Instagram, YouTube, X, TikTok, and LinkedIn

  • Image carousels for Instagram and LinkedIn

  • Media placements and PR features

  • Newsletter and blog pieces

Focusing on founder/brand storytelling, brand positioning, organic product promotion, and Swish’s future.

Founder/Brand Story

Creative storytelling that communicates Swish’s story, passion for robotics, ambitions for AI, and vision of the future home. The efforts will:

  • Build Swish’s profile as a leader in the robotics and AI space.

  • Solidify Swish’s positioning in the home robotics space, with an emphasis on the company’s ideals of how robotics will transform homes.

Product & Community Storytelling

Product-forward, user, and community-driven narratives. These can be product use cases with real users, and Swish community event recaps.

These efforts:

  • Promote Swish’s current product lineup.

  • Firmly establish Swish’s position in the AI and robotics market and help it stand out from other companies.

Tech-forward breakdowns, behind-the-scenes product testing, and blogs highlighting potential future AI and robotics innovations.

This phase will:

  • Allude to and generate interest in Swish’s future products and expansion into other appliances.

Swish’s Tech and Future Vision

LAUNCH FILM GOALS:

  • Awareness

  • Credibility

  • Conversion

What is your top priority result?

BRAND STYLE

Is the brand’s style continuing as Retro Futuristic? What is the future vision of the brand?

WE WORK BEST EMBEDDED AS YOUR CREATIVE ARM

That lets us move fast and keep quality high through launch and post-launch. What does success look like to you?

NEXT STEPS

Determine scope, e.g:

  • 1 hero, 2 explainer films, 8-12 socials, 10-15 monthly still photos

  • Weekly sprints with a shared asset library

Decision path:

  • Today: confirm launch goal + style

  • This week: align scope and start date

  • Next: 30-day plan, then monthly cadence

If you need a creative partner who can move fast without cutting corners, let's talk.

Talk to Dan: Dan@thebeachhouse.la

THANKS! 🌊