Brands that win don’t chase audiences; they build the world that allows people—their people—to find them. We will help flood the space with real stories, taste reactions, unscripted moments, and meaningful visuals to earn the trust of parents and kids wanting a healthy alternative to the overproduced junk food on grocery store shelves.
THE CHALLENGE
Wonderade is a category-disrupting product starting from a total blank slate. With no existing brand, website, or voice, the hurdle is moving from "zero" to "authority."
OUR SOLUTION
Build Your World: Lead with the story, not the product. We’ll build the world that your audience will find you in.
Flood the Space: Create a massive amount of content with real people, real reactions, and authentic moments to get in front of everyone’s screen.
Create a Standout Identity: Build a visual identity and presence guided by storytelling, health messaging, and taste content.
Establish a Community: Win over real fans, parents, and kids by making Wonderade a movement people want to be a part of.
THE STRATEGY
Our strategy is to launch with a high-velocity creative engine, using real-world data and social sentiment to dictate Wonderade’s ultimate position in the market. We scale what the audience loves.
1. STORYTELLING & AUTHORITY
To earn trust from parents, establish the product's value, and communicate the product’s position in the market, we lead with transparency.
The Founder Narrative: Centering the brand around the founder's story to create a human connection with the customers. This is to specifically connect with parents and establish trust.
Product Education: Breaking down the protein and electrolyte blend to highlight the health benefits and ingredients.
2. MASS MOVEMENT
We build a cult following by making Wonderade visible everywhere. We want the audience to see the product being consumed en masse.
The UGC Flood: Partnering with creators and influencers to generate a high volume of authentic videos. Seeing real people drinking the product is the fastest way to build social proof.
Viral Street Experiments: Executing high-energy "Man on the Street" taste tests. Capturing people's genuine "freak-out" reactions to the taste creates the viral hooks needed to explode on socials.
3. BRANDING FROM PROVEN CONCEPTS
Wonderade currently has no branding. By monitoring how people engage with our creative—whether they lean into the taste, the health benefits, or the story—we let the market define our positioning. Once we find the hook that sticks, we double down and scale.
These insights and learnings from proven success bleed into Wonderade’s website design, brand voice, and core messaging.
HOW WE WORK
EVERY COMPANY CRUSHING IT HAS A CREATIVE FOUNDER
THE PROBLEM:
Most companies can't afford a world-class Creative Director as their first hire.
Agencies are structurally misaligned. You pay for their overhead, their learning curve, their junior teams. They bill hours or deliverables, never truly embedded in your operations.
You're watching competitors win with better storytelling, not better products.
OR A CREATIVE FOUNDING HIRE AS EMPLOYEE #1
Not a marketing team added in year three. Not an agency on retainer.
WE'RE THAT CREATIVE FOUNDING PARTNER
FULLY EMBEDDED. FLUID DELIVERABLES.
We're in your Slack channels. In your marketing meetings. In your brain. You get creative specialists handling whatever the priority is. Launch videos, 60 social assets, board decks, website overhauls, ad creative testing.
WHY THIS WORKS:
Predictable costs, unpredictable upside
No scope creep, no surprise invoices, no vendor management overhead
Agency-quality execution with founder-level strategic thinking
We become your competitive advantage, not your expense line
True partnership means we are in your Slack channels, at your strategy sessions, and experts in your product. You can’t do that at scale, which is why we only work with four brands a year.
Clients we’ve served past and present 🌊
5000+ PIECES OF CONTENT
MADE FOR OVER 100 COMPANIES
Our motto is simple: Hire genuinely happy people who are passionate about delivering their best, and they’ll make it look effortless. Our multi-talented team of creatives, producers, and editors offer the power to transform production challenges into certified freshness in all aspects of production.
YOU’LL BE SEEING A LOT OF THESE GUYS
Dan Benhamo
Executive Creative Director
Roni Panousian
Sr. Art Director,
Photographer, Editor
Fran Ervin
Executive Producer
Nadine Jarrard
Director of Growth & Partnership
Office Dogs
HR Consultation
THREE MONTH PILOT
With a focused three-month pilot, we’ll be able to accomplish Wonderade’s initial goals by implementing:
Evergreen shoots: capturing video, photos, and GIFs that can be used versatilely for branding, website development, ads, and general use.
Monthly social media shoots to build your socials, 60+ deliverables focused on:
Story-driven, founder-led content.
Unscripted taste tests and reactions.
UGC and influencer-led content.
Health messaging and educational.
A winning content strategy and calendar.
Focusing on founder/brand storytelling, brand positioning, organic product promotion, and community building. This approach builds momentum, accomplishes Wonderade’s initial goals, and lays groundwork to scale. Once we prove success, we’ll evolve with you, embedding fully in your operations as your creative founding partner.
NEXT STEPS
One creative effort doesn't change your business trajectory. A launch video gets attention. A social sprint builds momentum. But real growth—the kind that shows up in revenue, brand authority, and market position—comes from sustained creative partnership.
Our partnerships start with a pilot targeting your highest-priority needs. We prove the model works. Then we extend, embedding fully in your operations as your creative founding partner.
Over our partnership we compound. Launch builds into sustained content. Brand positioning strengthens with every touchpoint. Founder storytelling creates an audience. This is how companies actually win with creative.
WHAT WE’VE DONE FOR OTHERS
A few case studies that show how we’ve done this before.
YETI
We introduced the Yeti Hopper Flip. The leak-proof, tough as nails, carry-the-day soft cooler.
We showed how you can go off-road, onto the water, and back again with this personal cooler. People who love rough outdoor sports, like surfing, rock climbing, or mountain biking, turned to the Yeti Hopper Flip as their go-to cooler.
Dr. KellyAnn needed to reach more people with their Bone Broth Powder through a social ad campaign. We create 30+ unique and high-performing ads at breakneck speeds.
We got authentic testimonials from actual customers. Shot recipe videos to show how easily bone broth powder fits into daily life.
DR. KELLYANN BONE BROTH
MATFER
For Matfer Bourgeat, we translated 200 years of professional culinary heritage into a premium consumer narrative. We worked with celebrity chefs to produce high-end commercials and social campaigns that highlighted the performance and durability of their carbon steel line.
We created a series of highly sharable, product-focused, often single-take commercials.
Along with minimalist photography and web design, we cleaned Method Men right up.
METHOD MEN
CREATOR UGC
We’ve collaborated with hundreds of creators and influencers in social campaigns to deliver authentic content.
PRODUCT AND LIFESTYLE PHOTOGRAPHY
BRAND CREATIVE
LETS GO!
We can begin the sprint when the team is ready.
Confirm the meeting or email dan@thebeachhouse.la to begin.
Talk to Dan: Dan@thebeachhouse.la