CLIENT: PNI
CATEGORY: BROADCAST, ONLINE
REAL PEOPLE, REAL CARE
We asked PNI patients to share their diagnosis on camera. No scripts, no actors - just real people sharing their struggle. Through their candid and emotional testimonials, they reveal what makes the Pacific Neuroscience Institute unique: a place where world-class care meets genuine human connection.
CELEBRATING PNI’S TENTH ANNIVERSARY
For the Pacific Neuroscience Institute's 10-year anniversary, we produced a commemorative film built entirely from their own legacy footage, and produced a set of visual assets to go with it. It walks through ten years of the Institute's work: the milestones, the people who made them happen, and the advances in care that set PNI apart.
It's an emotional piece and captures the institution's legacy in a way that reinforces its reputation and standing. That also makes it a useful asset that not only honors ten years of impact but also positions PNI favorably for prospective buyers evaluating the hospital.
REAL STORIES STOP THE SCROLLING
By strategically repurposing content for socials and digitals, we were able to share these powerful moments with PNI’s entire community. Completely unfiltered and unscripted.
A FULL SUITE OF ASSETS
With a commercial launch like this, PNI needed a plethora of animations, gifs, and photography to use for landing pages as well as endcards.
RESULTS
These intimate moments inspired action. Driving significant new patient inquiries, with viewers actively seeking care at PNI after connecting with these powerful stories. By breaking traditional healthcare marketing barriers, we created a pathway to treatment.